Just in case you were waiting for empirical evidence to buy into the prophetic hype surrounding the coming campus iPhone boom, SurveyU recently unveiled research findings that suggest a dramatic increase in demand for the device among college students. The firm, which has been tracking student interest in the iPhone since May, asserts that the $200 price drop has increased demand from 80% in June, July and August to 90% in September. The number of students planning to purchase an iPhone within the next few months doubled from 2% to 8%, and those who expressed “immediate intent” to buy increased from 0 to 0.5%.
“College students have seen how the iPhone performs and with this reduction, sales among college students will see a solid bump with an even bigger jump upon the next release,” said Dan Coates, co-founder of SurveyU. These statistics merely serve to confirm what those in the know have been suggesting all along—it will only be a matter of time before the iPhone becomes a pervasive presence on our campuses.
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