Seeking to capitalize on new and emerging marketing opportunities for ebooks, Lulu.com, a digital content platform on the Internet, recently introduced an ebook optimization service that allows users to format their works for viewing on Apple’s iPhone and the Sony Reader.

This service enables individual content publishers participating in the Lulu online
marketplace to format existing PDF files for viewing on an iPhone or Sony Reader. Previously available to large publishers exclusively, Lulu’s service now gives independent publishers the opportunity to target the rapidly growing market of ebook readers by providing downloadable content for handheld devices. The service is available for $25 per project, and the publisher can set the price and advertise the work as he/she sees fit.

Lulu’s ebook optimization service grants me a vision of the glorious future when I will be a able to conveniently subject students (for a nominal fee) to the invaluable insights of my previously unpublished dissertation.

Check out PRNewswire’s complete article.