Wayfinder, a leading supplier of location and navigation services for mobile phones, recently announced the launch of a web application that makes its “Power Search” technology available to iPhone and iPod touch users. The technology is accessed via Safari and allows users to search a multitude of databases, through one unified search field, that cover up to 100 million local search records around the world.
Wayfinder’s search engine is based on Tele Atlas digital map data, to which information from a number of other premium databases is added. For a limited time premium travel content from Wcities will be searchable as well.
“We are pleased to have developed a powerful web application for iPhone and iPod touch,” said Magnus Nilsson, CEO of Wayfinder. ”We’re also excited for the opportunity to use the iPhone OS SDK to develop compelling location and search native applications for these revolutionary devices that we expect to deliver going forward.”
“Accurate digital maps and related content are the foundation of powerful location-based services and applications. With our data and Wayfinder’s Power Search application, the vibrant community of iPhone and iPod touch users can get an even more personalized experience from their devices”, says Jack Reinelt, COO EMEA, Tele Atlas.
Making the search process on converged mobile devices more expedient and efficient will be crucial to the success of their usage in educational settings. When you’re searching on a handheld device, even if it is via the handy Mobile Safari browser on the iPhone, you want decent results fast; users might be willing to scan through a couple of pages of Google’s findings on their PC, but that’s less appealing and less practical for classroom usage when you’re peering at far smaller screen.
Be sure to check out Wayfinder’s press release at iPhone Buzz.









