On March 14, Vanderbilt University released a version of its Web site’s home page specially designed for the iPhone. Of course, Vanderbilt is one of several universities seeking to implement campus-wide initiatives that aim to capitalize on the device’s potential as a converged, mobile learning tool.

Vandy’s iPhone-friendly Web page will make it easier for users to access the site’s content, such as e-mail and the online directory. Assistant director of the Vanderbilt News Service Melanie Moran asserts, “More and more of our students, faculty and staff are using the iPhone to access the Internet. We created a version of the Vanderbilt Web site that takes advantage of the iPhone’s powerful software and intuitive multi-touch interface.”

Moran also discusses the iPhone page’s promotional appeal, suggesting that “the first place potential students look to learn more about a university is its Web site, and those students will increasingly be visiting on an iPhone. We targeted information for this audience to take full advantage of iPhone features, so potential applicants can get helpful and compelling information about our university wherever they are.”

For more on Vanderbilt’s iPhone initiative, check out Converge Magazine’s full article.